With BWS Knowledge Base Beotela provides examples of the implementation and usage of Beotela Web Studio in working business models.

These live business models are owned and used by their respective owners. These business models are clearly marked with the “©” sign. Beotela lists these models to serve as example of the various possibilities and business models that can be applied by means of Beotela Web Studio. If you are interested in these business models or you want to participate, we recommend you to contact either Beotela or the respective owners.

Business Model 1 - Sport2Sport В©
Business Model 2 - Digital Channeling В© The Knowledge Factory (TKFY)

Business Model 1 - Sport2SportВ©

The club community uses the Internet services for strengthening the relation between the club and its members.

The offering of cost friendly internet and marketing services to the club, where the club identity is a central point (own club colors, logo, images and pictures).

The club controls and manages its own website, which is (and should be) updated frequently providing previous games reports, interactive tools such as Guest Books, Forums, online ordering of club related items, etc.

The sport club's website not only serves to its members as an Internet Business Card to the outside world, but also provides them with the entire range of information and services the club offers.

Sport2Sport claims that only after the above is accomplished the website becomes part of the daily club existence and an important tool for increasing and continuing the personal “attachment” and binding of its members.

The main offering of Sport2Sport:

 Own professional website and BWS
 Own domain name
 Own email addresses (3) with unlimited aliases
 Hosting
 Own club chat application (BWS Chat)
 Publication of information on games, teams and events using the BWS RTF Editor
 Newsletter sending using the BWS Newsletter module
 Forums using the BWS Forums module
 Possibility for participation (also via the website) in promotional campaigns, thus sharing the revenue
 Possibility to run own advertisements using the BWS Banner Manager


Business Model 2 - Digital ChannelingВ© The Knowledge Factory

The TKFY Digital Channeling Solution is an effective total concept fo providing a complete distribution channel of product and marketing information to the end users. The channels use centrally stored up-to-date information, originating from the vendors and disseminated via distributors and resellers.


The technology behind the digital marketing channel

The concept makes use of two technologies - Internet and e-mail.

The Internet part consists of a centrally maintained information box, with relevant information, incorporated within the web site of a dealer. This box provides the dealers with constantly (24 hours per day) updated product information.

The Newsletter (e-mail) part is used for the generation of traffic to the websites of the connected dealers and is an instrument for providing the customers of these dealers with the latest information (found in the information box).

This unique combination makes it possible for the new product information, sales and marketing campaigns to reach the end customers in the most efficient and cost effective way.

1. Reseller sites with Content Management System (BWS)
All participating resellers receive a new dynamic web site to serve as basis for their digital presentation. With the content management system included, they are able to maintain their websites completely independently.

2. The digital information box
The digital information box is a product information box incorporated in the Internet website of the dealers and resellers. Here the end users find information about the products, services, promotions, etc. The digital information box is centrally maintained and therefore always up-to-date for the participants.

3. Electronic newsletter to resellers
The moment new supplier information is available (in the information boxes) a newsletter is sent to all the participating resellers. This is how they are rapidly informed about the new supplier developments and information that has been activated on their websites. This way the sales departments of the resellers have the possibility to react immediately to the delivered information and the accompanied chances.

4. End user mailing via the channel
Completely prepared newsletters are regularly sent to the resellers. They can use those newsletters to easily send themselves to their subscribed end users (customers). The recipients (end users) are advised to read the detailed information within the information box on the Internet websites of the respective resellers.

The advantages of the Digital Channel Solution

 Rapid communication throughout the entire channel
 Guarantee of up-to-date information delivery
 Support of the marketing activities conducted by resellers

Digital Channel and Siemens Netherlands
Siemens offers the dealer channel with extra services by means of the Digital Channel Solution of The Knowledge Factory (TKFY).

Siemens - division Information and Communication Mobile uses the Digital Channel solution to provide their partners with indirect sales channel of special marketing information box found on the dealers’ Internet sites. The company takes care of the maintenance and update of the marketing content (without the involvement of the connected dealers), thus providing them with the latest product information and turning the Internet into a real service channel.