The traditional definition of a Community is based on the “Common Interest” of a group. Based upon this vertical approach of Communities and Portals, struggles for the ownership of the client and the investments in the same interest group caused numerous initiatives to fail.
Beotela’s definition of a Community is based upon three elements:
Billing, Loyalty and Trust
If a Community owner or initiator of a community has two out of these three elements he will be successful.
Only two things count for the members of the Community:
Money and Convenience
Keeping this in mind, the target markets that can be defined on the current market are:
Telecom industry Financial industry Energy suppliers Publishing and Newspapers
